VISION:
To be the world's most loved children's brand.
MISSION:
To bring smiles to kids of all ages and to create warm memories that last a lifetime.
We promise that:
Our TEAM MEMBERS will build a great company together, and will achieve personal and professional success through working hard, working smart and having fun together.
Our CUSTOMERS will feel great about Radio Flyer every time we touch their lives.
Our PRODUCTS will be beautiful, innovative, fun, safe, high-quality wagons and ride-on toys for kids of all ages.
VALUES:
We follow the "Little Red Rule": Every time we touch people's lives, they will feel great about Radio Flyer, because of each Radio Flyer Team Member's commitment to:
- Integrity in all we do.
- Accountability to ourselves and others.
- Passion for excellence.
- "Can Do" attitude.
- Fast, friendly and effective service.
- Having fun, spreading smiles.